Hiking and Camping: Apparel for Hiking Travel Grows Over 100%
By Industry Research Team
According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors annually. It is projected that by 2025, the number of campsites will increase to 5,000, with visitor numbers reaching 50 million.
Moojing Oversea indicates that in the past year on the US Amazon platform, the hiking and camping market had sales of $5.9 billion, a 45.5% year-on-year increase, with over 200,000 items sold.
In the subcategories of hiking and camping, travel equipment holds a high market share, accounting for about 56.1%. Additionally, although the market size of hiking travel apparel ranks third, its growth rate in the past 12 months has exceeded 100%, warranting attention.
According to Moojing Oversea’s sales rankings, among camping and hiking equipment, emergency fire blankets, outdoor chairs, and sunshades are the most in-demand items.
In the hiking apparel sector, compressible clothing ranks second in men’s wear, but its popularity is lower in women’s wear. Additionally, in the past 12 months, hiking shorts have been the fastest-growing category, with growth rates exceeding 400% in both men’s and women’s clothing.
Brands can seize the growth opportunity by studying consumer needs and entering the market with tailored products. By understanding what outdoor enthusiasts are looking for in hiking and camping apparel, brands can make strides in sales and market presence.