E-Commerce Sales Analytics & Competitive Intelligence
Industry benchmark competitive sales monitoring to identify trend opportunities and enhance brand market share. Track 400,000+ brands across 30+ marketplaces spanning 10 platform ecosystems in 20+ countries with SKU-level granularity.
Pair with MoListening for consumer sentiment or MoTrends for opportunity forecasting.
Global Platform Coverage
APAC specialists with 10+ years of China market data depth, now expanding globally across 20+ countries. Monthly refresh cycles across all platforms with complete sitewide or targeted coverage.
Platform Coverage
China E-commerce Coverage (Comprehensive Sitewide Tracking)
We provide comprehensive sitewide tracking across China's major e-commerce platforms:
- Historical Depth: 10+ years of data for China's largest marketplaces
- Update Frequency: Daily SKU-level tracking
- Coverage Scope: 58-65% of China's total e-commerce GMV
- Social Commerce: Comprehensive tracking since 2022
Social Commerce Platform Coverage
Monitoring emerging social commerce across:
- Southeast Asia: 6 markets with comprehensive tracking
- North America: US and Canada social commerce channels
- Europe: UK and major European markets
- Update Frequency: Real-time to weekly updates
- Expanding: New markets added monthly
International Marketplace Coverage
Our international coverage includes:
- 30+ major platforms across 20+ countries
- Monthly updates for all markets
- Multi-year historical data for key regions
- SKU-level tracking across categories
North America
United States, Canada, Mexico
Europe
United Kingdom, Germany, France, Italy, Spain, Netherlands, Poland
Asia-Pacific
Japan, Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Australia
Middle East
UAE, Saudi Arabia
Latin America
Brazil, Argentina
Other Markets
Russia, Hong Kong, Taiwan, and expanding
Platform Coverage Summary
Total Platforms
30+ major e-commerce and social commerce platforms
Countries Covered
20+ markets worldwide
Historical Data
Up to 10+ years for major markets
Update Frequency
Daily to monthly depending on market
Data Granularity: SKU-level tracking with product attributes, pricing, reviews, ratings
Custom Platform Collection
We support custom platform collection for:
- Additional China domestic marketplaces
- Vertical e-commerce platforms (health, luxury, B2B)
- Emerging social commerce channels
- Regional specialty platforms
Enterprise teams can access custom data via our MoInsights+ API .
Need Even More Coverage?
We support custom platform collection for additional domestic and international marketplaces, vertical e-commerce platforms, and emerging channels. Enterprise teams can access this data via our MoInsights+ API .
Request Custom CoverageSix-Layer Analysis Framework
From industry-wide trends to SKU-level attributes - comprehensive market intelligence at every level
Full Industry Sales
Own Brand Sales
Competitive Brand Sales
Store Sales
Product/SKU Sales
Attribute Sales
Strategic Layers (1-3)
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Layer 1: Full Industry Sales Monitor overall industry performance, seasonal patterns, and long-term growth trajectories
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Layer 2: Own Brand Sales Track your brand's market share percentage, channel performance, and historical trends
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Layer 3: Competitive Brand Sales Compare against top competitors, spot emerging threats, identify white space opportunities
Tactical Layers (4-6)
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Layer 4: Store Sales Compare flagship stores vs distributors, track which retail partners drive most sales
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Layer 5: Product/SKU Sales Monitor sales, reviews, and pricing for every individual product variant
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Layer 6: Attribute Sales Analyze sales by flavor, size, packaging format, ingredient type, and price tier
See Six-Layer Analysis in Action
From full industry trends down to SKU-level attribute insights. See how MoAnalysis helps you identify market opportunities across 400,000+ brands in 20+ countries.
Real-World Application Scenarios
From strategic planning to operational execution - see how leading brands use MoAnalysis
Market Insights for Innovation
Identify emerging opportunities & niches
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Analyze total addressable market size
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Spot fast-growing niches (e.g., plant-based protein)
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Understand market concentration dynamics
Example: A snack brand discovered 'functional snacks' grew 45% YoY, launching a protein bar line that captured 8% market share in year one.
Competitive Monitoring
Track competitor performance and strategies
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Monitor competitors' monthly sales velocity
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Identify competitor SKUs within weeks
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Track pricing strategy changes
Example: A beverage brand detected a competitor's zero-sugar line gaining 12% market share in 3 months, accelerating their own launch by 6 months.
Operations Optimization
Optimize product mix and pricing strategy
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Compare product attributes against top-sellers
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Identify optimal price points
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Track promotional effectiveness
Example: A cosmetics brand discovered 300ml bottles outsold 150ml bottles 3:1 despite only 20% price premium, shifting production and increasing revenue 18%.
New Product Launch Validation
Measure and optimize launch performance
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Measure first 30/60/90 day sales against projections
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Combine with MoListening for customer feedback
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Compare to similar launches
Example: A baby food brand detected slower-than-expected velocity in week 2, pivoting to influencer marketing that tripled sales by month 3.
Overseas Market Expansion
Evaluate and enter new markets strategically
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Compare category size across 20+ countries
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Identify dominant players and pricing norms
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Analyze growth rates by market
Example: A Chinese tea brand chose Indonesia over Thailand due to 3x larger market size and 40% less competition, achieving profitability in year one.
Concept Validation & Testing
Validate product concepts before development
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Analyze sales of similar products
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Validate demand before development
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Study analogous products in adjacent categories
Example: An investment firm validated a target's $50M market claim, discovering actual market was only $12M, saving them from a $15M overpayment.
Why Choose Moojing Market Intelligence?
Enterprise-grade data infrastructure with unmatched reliability
Enterprise Infrastructure: Our data pipeline processes billions of SKU records monthly with 99.9% uptime. Built for scale, designed for accuracy, trusted by Fortune 500 brands.
Complete Your Market Intelligence
MoAnalysis shows you what sells. Combine with these modules to understand why and when .
MoListening
Understand why consumers buy with AI-driven review and social media sentiment analysis
Extract consumer pain points, identify product opportunities, and monitor brand reputation across e-commerce reviews and 10+ major social media platforms.
Explore MoListeningMoTrends
Identify when to enter markets with trend detection and blue ocean opportunity analysis
Detect high-growth concepts before they saturate. Track trends through complete product lifecycle (startup to exit). Boston Matrix visualization for strategic planning.
Explore MoTrendsMoInsights+
Enterprise API access for programmatic data integration and white-label exports
Perfect for consulting firms, RMS providers, and investment banks. Get API access, white-label data exports, and custom data transformation via MoProcessing.
Explore Enterprise SolutionsEnterprise Teams: Need API access, custom data feeds, or white-label exports? Explore MoInsights+ and MoProcessing for consulting firms, RMS providers, and financial institutions.
Frequently Asked Questions
Common questions about MoAnalysis competitive sales monitoring
MoAnalysis is a competitive e-commerce sales monitoring platform by Moojing Global. It tracks over 400,000 brands across 30+ marketplaces in 20+ countries, providing SKU-level sales data, pricing intelligence, and market share analysis with more than 10 years of historical China market data.
MoAnalysis monitors 30+ major e-commerce platforms including Tmall, Taobao, JD.com, Douyin (TikTok Shop), Pinduoduo, Amazon, Shopee, and Lazada. Coverage spans China, Southeast Asia, and global marketplaces, representing approximately 58-65% of China's total e-commerce GMV.
MoAnalysis provides SKU-level granularity, meaning you can track individual product variants including their sales volume, revenue, pricing, and promotional activity. Data is available at monthly, quarterly, and annual intervals with breakdowns by platform, category, brand, and price tier.
MoAnalysis offers 10+ years of historical e-commerce data for the China market, one of the deepest archives available. This enables long-term trend analysis, seasonal pattern identification, and year-over-year competitive benchmarking.
MoAnalysis is used by brand marketers, product R&D teams, business analysts at market research firms, investment analysts, and consulting firms. Over 500 enterprise clients rely on MoAnalysis for competitive intelligence, including FMCG brands, pharmaceutical companies, electronics manufacturers, and global retailers.
Start Monitoring Competitive Sales
See how MoAnalysis helps you identify market opportunities and enhance brand market share.