MoTrends
Identify growth opportunities through trend detection across domestic and international markets. Spot high-growth concepts months before saturation and track emerging categories through complete lifecycle from Startup to Exit.
Pair with MoAnalysis for sales data or MoListening for consumer sentiment.
Opportunity Detection Capabilities
How MoTrends identifies high-growth concepts before they saturate
High-Growth Concept Detection
Algorithm detects products and categories with accelerating growth trajectories. Highlight emerging trends months before they become saturated.
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Detect accelerating growth patterns
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Track momentum indicators
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Monitor search volume spikes
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Alert on Blue Ocean closing windows
Example: Detect"low-sugar sparkling water" trending on social media platforms (50% MoM search growth) and gaining sales traction on major e-commerce platforms (30+ new brands in Q1). Alert: Blue Ocean closing in 3-6 months.
Complete Lifecycle Tracking
Monitor categories through Startup → Growth → Stable → Decline → Exit stages. Know when to enter and when to exit.
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Track all 5 lifecycle stages
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Optimal entry timing (Growth stage)
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Exit signals (Decline stage)
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Strategic recommendations by stage
Example:"Oat milk" now in Stable stage (month 24+). Competition intense. Consider entering adjacent categories like"oat yogurt" (Growth stage, month 8) or"oat protein powder" (Startup stage, month 2).
Blue Ocean vs Red Ocean Analysis
Visualize opportunities across growth rate + competitive intensity dimensions. Identify Blue Ocean markets to enter aggressively.
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2x2 matrix visualization
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Blue Ocean identification (high growth, low competition)
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Red Ocean warnings (saturated markets)
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Strategic recommendations by quadrant
Example: Boston Matrix shows"sugar-free chocolate" in Blue Ocean quadrant (80% YoY growth, 15 brands)."Protein bars" in Red Ocean (10% growth, 200+ brands). Recommendation: Enter sugar-free, avoid protein bars.
Multi-Dimensional Opportunity Mapping
Analyze growth across 5 dimensions: Channels, Price, Personas, Scenarios, Products. Pinpoint exactly where growth is happening.
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5-dimensional growth analysis
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Channel-specific insights
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Price segment opportunities
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Persona and scenario targeting
Example:"Energy drinks" growing fastest in Social Commerce (Channel) + ¥10-15 price tier (Price) + Gen Z gamers (Persona) + late-night gaming (Scenario). Launch product targeting these exact dimensions.
Comprehensive Trend Coverage & Detection
Track trends across domestic e-commerce, 10+ social media platforms, and overseas marketplaces. Seize Blue Ocean opportunities ahead of product innovation with advanced detection capabilities that identify growth before saturation.
- Multi-Platform Coverage
- Comprehensive trend tracking across 30+ major e-commerce platforms in 20+ countries, covering domestic and international markets, and 10+ social media platforms
- Blue Ocean Detection
- Identify high-growth, low-competition opportunities months before market saturation with proprietary algorithm
- Lifecycle Stage Tracking
- Monitor categories through 5 stages (Startup → Growth → Stable → Decline → Exit) to know exactly when to enter and exit
- Growth Momentum Alerts
- Real-time detection of accelerating growth patterns and early warnings when trends approach saturation
- Cross-Market Analysis
- Compare trend cycles across China, ASEAN, US, EU, and Japan markets to identify international opportunities
- 5D Opportunity Mapping
- Analyze growth across Channels, Price Segments, Consumer Personas, Usage Scenarios, and Product Attributes
Want Deeper Strategic Insights?
MoTrends uses proprietary analytical frameworks to turn raw trend data into strategic action plans.
- Boston Matrix Analysis
- Identify Blue Ocean opportunities vs Red Ocean markets. Visualize growth rate and competitive intensity to prioritize where to invest resources.
- Product Lifecycle Tracking
- Monitor categories through 5 stages (Startup → Growth → Stable → Decline → Exit). Know exactly when to enter for maximum returns and when to exit declining markets.
- Five-Dimensional Growth Analysis
- Analyze growth drivers across Channels, Price Segments, Consumer Personas, Usage Scenarios, and Product Attributes to pinpoint exactly where opportunities exist.
These frameworks are available through our MoConsult service, where expert analysts apply these methodologies to deliver custom market research and strategic recommendations.
Explore MoConsult FrameworksStrategic Use Cases
How enterprises use MoTrends to drive innovation and growth
Product Innovation
Discover emerging concepts for new product development. Validate trend longevity before investing. Identify optimal entry timing.
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Find concepts in Startup stage (low risk testing)
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Validate with social sentiment data
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Enter at Growth stage for maximum returns
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Track feature preferences via 5D analysis
"Identified 'adaptogenic beverages' 8 months before competitors. Launched in Growth stage, achieved 40% market share." - FMCG Brand Manager
Market Expansion
Find high-growth categories in new markets. Assess competitive intensity. Prioritize market entry decisions.
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Compare China vs ASEAN vs Western trends
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Identify Blue Ocean markets overseas
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Assess lifecycle stage in target countries
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Benchmark price positioning across markets
"Used MoTrends to enter Southeast Asia. Found 'bubble tea powder' in Growth stage (Thailand) vs Decline (China). Pivoted strategy." - International Expansion Director
Portfolio Management
Identify declining categories to exit. Rebalance portfolio toward growth areas. Optimize resource allocation.
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Flag products in Decline/Exit stages
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Reallocate budget to Growth opportunities
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Monitor Red Ocean risks for existing SKUs
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Balance portfolio across lifecycle stages
"Exited 3 declining categories (saved $2M). Reinvested in 2 Growth-stage trends. Portfolio growth: 15% → 35% YoY." - Portfolio Strategy Lead
Integrate with MoInsights Suite
Combine MoTrends with other modules for complete market intelligence
Use MoTrends to identify high-growth concepts. Validate with MoAnalysis sales data to see actual GMV, market share, and competitive dynamics. Confirm trend momentum before investing.
Workflow: MoTrends flags"gut health probiotics" (Growth stage) → MoAnalysis shows 50+ brands, $200M GMV, 80% YoY growth → Decision: Enter market with differentiated positioning.
Use MoTrends to spot emerging categories. Layer MoListening consumer reviews and social sentiment to understand why consumers love (or hate) trending products. Inform product development.
Workflow: MoTrends shows"collagen gummies" trending → MoListening reveals consumers complain about"chalky texture" (1,200 mentions) → Innovation: Launch smooth-texture formula.
Spot Trends Before Your Competitors
Request your free data sample. See Blue Ocean opportunities in your category with live trend data.