APAC's Leading E-Commerce Intelligence Platform, Now Global
10+ years tracking China's e-commerce. Now covering 20+ countries across 30+ major platforms including China's top marketplaces and leading international retailers. See what products sell, who's buying, and how competitors price.
Track Every Product on Every Platform You Could Ever Need
Individual product tracking across 10 major e-commerce and social platforms
Global Coverage
58-65%
Tracking $3.7-4.2 trillion in annual GMV across China's major platforms
Platforms Covered
30+
Both e-commerce and social media platforms across China and international markets, covering 30+ platforms in 20+ countries.
Countries
20+
China, US, EU, ASEAN, Japan, Russia and expanding
Updates
Monthly
Fresh data every month for each product variant
Enterprises We've Worked With
Helping leading APAC brands across FMCG, retail, and e-commerce
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What Makes Moojing Different
APAC specialists with 10 years of China market depth, now expanded to 20+ countries
10 Years of China Market Data
Historical data back to 2016 for China's leading e-commerce platforms, with social commerce tracking from 2022. See how categories evolved, which products won Singles Day 2019, and track pricing changes across 8+ years. This historical depth is unmatched in the industry.
10 Years of China Market Data: Identify seasonal patterns from past years, track competitor performance evolution, and spot long-term trends others miss. See our methodology →
Social Listening: 10+ Platforms Monitored
Monitor conversations across 10+ major social media platforms including China's top social networks (microblogging, video-sharing, lifestyle communities, and messaging apps). Catch trending topics 2-3 months before they show up in sales data. Chinese consumers discuss products on social media before purchasing.
Identify trends before competitors, calculate KOL/KOC campaign ROI, analyze authentic consumer feedback about your products and competitors. Explore MoListening →
SKU-Level Product Tracking
Track every product variant: 500ml vs 750ml, red packaging vs blue, original flavor vs cherry. See exact sales, pricing, reviews, and ingredients for each SKU. Built for FMCG brands that need granular data.
Test which variants sell best, identify market gaps competitors missed, validate product concepts with real sales data before manufacturing. Explore MoAnalysis →
The Only Platform You Need for Global Market Intelligence
Built by subject matter experts with a decade of China market expertise, now expanded to 20+ countries. Get granular, reliable e-commerce data that's unavailable elsewhere—whether you need sales tracking, consumer sentiment analysis, trend detection, or expert consultation.
SaaS or Enterprise
Self-service dashboards or API integration
Multi-Source Intelligence
E-commerce, reviews, and social in one place
Expert Support
FMCG consulting backing every platform
Latest Research & Insights
Data-driven analysis from our research team
Rice Cookers Stagnate as Design Beats Function
China's rice cooker market stagnates at +1.3% as design beats function and non-stick coating demand collapses to just 2%.
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
Food-Medicine Ingredients Surge as Probiotics Plateau
Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.
Two Ways to Access Our Data
Self-service platform or custom enterprise services
MoInsights
Self-service SaaS platform for market intelligence
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MoAnalysis - Sales monitoring & competitive intelligence (domestic + overseas)
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MoListening - Consumer sentiment from e-commerce reviews + social media
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MoTrends - Spot growing categories and forecast demand spikes
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MoAI - Ask questions, get market reports in minutes instead of days
MoEnterprise
Custom data services with expert analysis
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MoInsights+ - Full platform plus API to pull data into your systems
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MoProcessing - We clean, format, and prepare data for your internal tools
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MoConsult - China market experts analyze your data, answer your questions
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Market Certification - Official reports proving you're No. 1 in your category
Trusted by Leading Brands Across Industries
See how industry leaders use Moojing's data to drive product innovation and market strategy.
“Consumer demand and trends in the snack market shift incredibly fast. We need to constantly explore and validate R&D directions for flavors, ingredients, and functional benefits. Moojing's data products and services help us rapidly validate our product ideas — they're an outstanding partner throughout our product development and go-to-market process.”
Zhu Qitian
COO, Be & Cheery
“As a fast-rising domestic brand, Forest Cabin is deeply focused on emerging market trends and consumer feedback. Thanks to Moojing for partnering with us to analyze skincare ingredients and efficacy, helping Forest Cabin continuously iterate and innovate our products.”
Wang Shijia
COO, Forest Cabin
“Moojing's powerful data and algorithmic capabilities provide Junzhi consultants with first-hand market intelligence, making strategy formulation far more targeted and helping the enterprises we serve win in the marketplace.”
Yang Yue
Business Analysis Supervisor, Junzhi Strategic Consulting
“As a one-stop ODM service provider specializing in nutritional and functional food R&D, production, and sales, market trends and consumer feedback have always guided our innovation. Thanks to Moojing for working with us to explore consumer needs and refine our client services, helping Hengmei deliver better products.”
Zheng Yadan
CEO, Hengmei Health
“From market sizing to product analysis, consumer scenarios to audience profiling, Moojing uses precise and comprehensive data to help us identify future trends in consumer goods and stay ahead of the market.”
Wang Renjiao
Consumer Industry Analyst, Keep
“Over our many years of partnership, Moojing has used professionally rigorous data and highly efficient service to help Xiwang better understand market dynamics and uncover blue-ocean opportunities. Truly reliable.”
Xu Yong
Marketing Manager, Xiwang
“Consumer electronics products are evolving faster than ever, with features becoming increasingly refined and innovative. Brands need to conduct accurate, objective market research and user-need analysis ahead of time to drive product iteration and adapt channel strategies. Moojing is an indispensable analytical tool for this.”
Kathy
Head of Business Analysis, NetEase Youdao
“Through its multi-dimensional market intelligence, Moojing continuously captures shifts in market trends, effectively revealing the future of China's consumer landscape and helping us better support the rise of Chinese brands.”
Xiao Yang
CEO, Xiaofeijie
“Moojing's combination of e-commerce sales insights and consumer review analysis effectively helps us spot market opportunities early and design one hit product after another.”
Sun Yingjie
CEO, PINWU Design
“As a professional e-commerce intelligence platform, Moojing helps us precisely identify ingredient opportunities and product attribute opportunities — a trusted partner in our product R&D.”
Liu Yanjun
Product Director, Lepu Medical
“As a data-driven professional brand management company, Bicheng Digital is committed to being a trusted strategic partner for global brands. Moojing's big data insights provide strong support for us to understand market trends, optimize product strategy, and improve operational efficiency.”
Chen Qi
Head of Smart Data, Bicheng Digital
“In an era of ever-faster product iteration, companies need to continuously optimize and innovate. Moojing is our go-to choice for driving that optimization and innovation.”
He Peishen
E-commerce Director, KAILAS
“By delivering integrated analytics tools across the entire consumer journey, Moojing helps us maintain a sharp sense for market demand and dynamics, and explore more growth opportunities.”
Han Jinsong
GTM Director, iFLYTEK
Frequently Asked Questions
Common questions about Moojing's e-commerce intelligence platform
Moojing Global is an AI-driven e-commerce intelligence platform that tracks product sales, pricing, reviews, and social media data across 30+ major platforms in 20+ countries. Founded in 2014, Moojing helps over 500 enterprise clients make data-driven decisions about their market strategy.
Moojing covers 20+ countries across the Asia-Pacific region and beyond, including China, Japan, South Korea, Southeast Asia, and more. We track data from 30+ e-commerce platforms including Tmall, JD.com, Shopee, Lazada, Amazon, and major social media platforms like Douyin, Xiaohongshu, and WeChat.
Moojing uses proprietary AI and machine learning technology to collect and process publicly available e-commerce and social media data. Our methodology covers SKU-level product tracking, consumer review analysis, and social listening across multiple platforms. All data collection follows our published research methodology and editorial standards.
Data update frequency varies by product: MoAnalysis provides monthly e-commerce sales and market share data, MoListening delivers real-time social media monitoring, and MoTrends offers quarterly trend forecasting reports. Enterprise clients can request custom update schedules.
Moojing serves 500+ enterprise clients including FMCG brands, global retailers, investment banks, consulting firms, and research organisations. Our clients use Moojing data for competitive intelligence, market entry strategy, product development, and investment due diligence across Asia-Pacific markets.
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