China & APAC E-Commerce Data: Sales, Reviews & Social Intelligence
Multi-source data integration for complete product lifecycle management. See what products sell, understand consumer sentiment, and spot trends before competitors.
Three Critical Data Sources, One Platform
MoInsights integrates e-commerce sales data, consumer reviews, and social media monitoring to provide complete visibility across the entire digital marketing lifecycle.
Input Data Sources
E-commerce Sales Data
Track sales performance across 30+ marketplaces spanning 10 platform ecosystems with SKU-level granularity. See what products sell, who's winning, and how competitors price.
- Leading Chinese C2C, B2C, and video commerce platforms (data since 2016)
- International marketplaces across 11 countries, short-video commerce across 8 markets
- Southeast Asian marketplaces covering 6 countries each
Review Feedback Data
AI-powered sentiment analysis from millions of e-commerce reviews. Identify consumer pain points, desired features, and product opportunities.
- Major Chinese and international marketplace reviews
- NLP sentiment classification (positive/neutral/negative)
- Automated pain point extraction and opportunity discovery
Social Media Data
Monitor brand mentions, consumer conversations, and trending topics across 10+ social platforms. Spot trends before they hit sales data.
- Microblogging, short-video, and lifestyle platforms (monthly monitoring)
- Video content, messaging, Q&A, and community platforms (daily)
- KOL/KOC analysis, persona profiling, trend detection
Actionable Insights
What Sells
E-commerce sales data across 10 platforms shows product performance, pricing trends, and competitive dynamics
Why It Sells
Review sentiment analysis reveals consumer pain points, desired features, and satisfaction drivers
What's Coming Next
Social listening tracks emerging trends, brand conversations, and influencer impact before they hit sales data
Four Core Modules
Comprehensive tools for sales monitoring, consumer insights, trend detection, and AI-powered research
MoAnalysis
Sales monitoring and competitive intelligence across 20+ countries
Track what products sell, who's buying, and how competitors price across China's leading marketplaces, video commerce platforms, international e-commerce sites, and Southeast Asian platforms.
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10+ years historical depth C2C marketplace data from 2016, video commerce from 2022. See Singles Day 2019 winners, track pricing changes across 8+ years
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20+ countries covered China, international marketplaces (11 countries: US, UK, JP, DE, etc.), Southeast Asia (6 countries), short-video commerce (8 markets), Russia
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SKU-level granularity Full product hierarchy with attribute extraction (ingredients, certifications, packaging, price bands)
MoListening
E-commerce reviews + social media monitoring
Understand consumer sentiment from millions of reviews and social posts. Extract pain points, identify opportunities, and track brand health.
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Commerce reviews Leading Chinese and international marketplaces. AI sentiment classification and pain point extraction
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Social listening 10+ platforms: microblogging, short-video, lifestyle discovery, video content, messaging, Q&A, and community platforms
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KOL/influencer analysis Engagement tracking, ROI measurement, partnership recommendations
MoTrends
Trend detection and growth opportunity identification
Spot growing categories and forecast demand spikes. Identify blue ocean opportunities before they become saturated using Boston Matrix and Product Lifecycle frameworks.
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Boston Matrix analysis Blue Ocean (high growth, low competition) vs Red Ocean (saturated) opportunity mapping
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Product Lifecycle tracking Startup → Growth → Stable → Decline → Exit. Know when to enter and exit categories
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Multi-dimensional filters Channels, price segments, consumer personas, usage scenarios, product features
MoAI - AI Research Assistant
Get comprehensive market reports in 10 minutes instead of hours . Save 80% research time with AI-powered intelligence backed by MoInsights proprietary data.
See Your Category Data Live
Request a free data sample tailored to your industry. Live dashboards ready in days, not weeks.
Why Leading Brands Choose MoInsights
Comprehensive market intelligence unavailable elsewhere.
Four key differentiators that set us apart.
10+ Years Historical Data
Track 400,000+ brands with complete historical depth - context competitors can't match.
- C2C marketplace data from 2016, video commerce from 2022
- See Singles Day 2019 winners and pricing evolution across 8+ years
SKU-Level Granularity
Complete product hierarchy with custom analysis logic - define markets exactly how you want.
- Attribute extraction: ingredients, certifications, packaging, price bands
- AND/OR/NOT logic for custom market segments
- Track premium organic snacks, low-sugar kids products, or plant-based protein >¥50
Multi-Platform Integration
True cross-platform analysis with unified brand tracking - see total performance, not isolated snapshots.
- Leading Chinese C2C, B2C, and video commerce platforms; international marketplaces (11 countries)
- Southeast Asian marketplaces (6 countries), short-video commerce (8 markets)
- Regional platforms - unified brand naming across all platforms
AI-Powered Intelligence
NLP algorithms extract insights from millions of reviews and social posts - save 80% research time.
- E-commerce reviews: major Chinese and international marketplaces
- Social monitoring: 10+ platforms with daily/monthly tracking
- Auto sentiment classification, pain point ID, trend detection
One Platform, Multiple Departments
Tailored workflows for product development, market monitoring, consumer research, and marketing teams
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Eliminate Data Silos All departments access the same authoritative market data
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Speed Up Decisions No more waiting for data requests or reconciliation cycles
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Align on Strategy Shared data foundation creates organizational alignment
Product R&D & Innovation
Identify opportunities and validate concepts with data
Use MoTrends + MoAnalysis + MoListening to guide the entire innovation pipeline from opportunity identification to post-launch iteration.
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Identify high-growth concepts with MoTrends (blue ocean opportunities, product lifecycle stages)
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Validate market size and growth with MoAnalysis across price bands, brands, attributes
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Extract consumer needs from marketplace reviews with MoListening Commerce (pain points, desired features)
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Post-launch monitoring to track sales velocity and consumer feedback for V2 iteration
Market Monitoring & Competitive Analysis
Track competitors and industry dynamics
Use MoAnalysis + MoTrends to set up automated dashboards that track competitors, market share, and emerging threats.
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Monitor competitor sales and market share with weekly/monthly updates (not quarterly delays)
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Track overseas trends across 20+ countries (Europe, Japan, Southeast Asia, Americas)
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Receive alerts on competitive product launches and analyze differentiation opportunities
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Benchmark pricing strategies and track promotional effectiveness vs. competitors
Consumer Research & Insights
Understand preferences and sentiment at scale
Use MoListening (Commerce + Social) to analyze millions of consumer voices and build data-driven personas.
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Analyze review sentiment and identify pain points at scale across major Chinese and international marketplaces
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Build personas with demographics, interests, lifestyle trends from 10+ social platforms
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Track post-purchase feedback and surface product improvement opportunities
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Multi-dimensional analysis by function, persona, scenario to guide product and messaging
Marketing & Brand Management
Optimize campaigns and measure brand health
Use MoListening Social + MoAnalysis to measure campaign ROI, optimize influencer partnerships, and track brand reputation.
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Track social media buzz and brand mentions across microblogging, short-video, lifestyle discovery, and video content platforms
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Measure campaign impact on sales with before/during/after analysis using MoAnalysis
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Optimize KOL partnerships with engagement tracking, voice analysis, and ROI measurement
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Predict promotional effectiveness based on historical performance and social sentiment
Frequently Asked Questions
Common questions about the MoInsights platform
MoInsights tracks data from 30+ major e-commerce platforms including Tmall, Taobao, JD.com, Pinduoduo, Douyin E-commerce, Shopee, Lazada, Amazon, and more across 20+ countries in the Asia-Pacific region.
Yes. MoInsights provides data export in multiple formats including Excel and CSV. You can export sales rankings, market share data, product-level analytics, and custom reports directly from the platform dashboard.
MoAnalysis provides e-commerce sales data and market share analytics. MoListening monitors consumer sentiment and brand mentions across 10+ social media platforms. MoTrends delivers quarterly trend forecasting based on search data, social signals, and sales patterns. Together they form a complete market intelligence picture.
Moojing has been collecting China e-commerce data since 2014, giving us over 10 years of historical data for the Chinese market. Coverage periods for other Asia-Pacific markets vary by country and platform, with most having at least 3-5 years of historical data available.
Access Your Market Data In Days, Not Weeks
Request your free data sample today. Get live dashboards with your category data within days. No long onboarding, no complex setup.