E-commerce + Reviews + Social Media = Complete Market Intelligence
Multi-source data integration for complete product lifecycle management. See what products sell, understand consumer sentiment, and spot trends before competitors.
Three Critical Data Sources, One Platform
MoInsights integrates e-commerce sales data, consumer reviews, and social media monitoring to provide complete visibility across the entire digital marketing lifecycle.
Input Data Sources
E-commerce Sales Data
Track sales performance across 30+ marketplaces spanning 10 platform ecosystems with SKU-level granularity. See what products sell, who's winning, and how competitors price.
Review Feedback Data
AI-powered sentiment analysis from millions of e-commerce reviews. Identify consumer pain points, desired features, and product opportunities.
Social Media Data
Monitor brand mentions, consumer conversations, and trending topics across 10+ social platforms. Spot trends before they hit sales data.
Actionable Insights
What Sells
E-commerce sales data across 10 platforms shows product performance, pricing trends, and competitive dynamics
Why It Sells
Review sentiment analysis reveals consumer pain points, desired features, and satisfaction drivers
What's Coming Next
Social listening tracks emerging trends, brand conversations, and influencer impact before they hit sales data
Four Core Modules
Comprehensive tools for sales monitoring, consumer insights, trend detection, and AI-powered research
MoAnalysis
Sales monitoring and competitive intelligence across 20+ countries
Track what products sell, who's buying, and how competitors price across Taobao, JD, Douyin, Amazon, Shopee, Lazada, TikTok Shop, and more.
- 10+ years historical depth
- Taobao from 2016, Douyin from 2022. See Singles Day 2019 winners, track pricing changes across 8+ years
- 20+ countries covered
- China, Amazon (11 countries: US, UK, JP, DE, etc.), SEA (6 countries), TikTok Shop (8 markets), Russia
- SKU-level granularity
- Full product hierarchy with attribute extraction (ingredients, certifications, packaging, price bands)
MoListening
E-commerce reviews + social media monitoring
Understand consumer sentiment from millions of reviews and social posts. Extract pain points, identify opportunities, and track brand health.
- Commerce reviews
- Tmall, JD, Douyin, Amazon. AI sentiment classification and pain point extraction
- Social listening
- 10+ platforms: Weibo, Douyin, Xiaohongshu, Bilibili, Kuaishou, WeChat, Zhihu, Douban
- KOL/influencer analysis
- Engagement tracking, ROI measurement, partnership recommendations
MoTrends
Trend detection and growth opportunity identification
Spot growing categories and forecast demand spikes. Identify blue ocean opportunities before they become saturated using Boston Matrix and Product Lifecycle frameworks.
- Boston Matrix analysis
- Blue Ocean (high growth, low competition) vs Red Ocean (saturated) opportunity mapping
- Product Lifecycle tracking
- Startup → Growth → Stable → Decline → Exit. Know when to enter and exit categories
- Multi-dimensional filters
- Channels, price segments, consumer personas, usage scenarios, product features
Get comprehensive market reports in 10 minutes instead of hours. Save 80% research time with AI-powered intelligence backed by MoInsights proprietary data.
Why Leading Brands Choose MoInsights
Comprehensive market intelligence unavailable elsewhere.
Four key
differentiators that set us apart.
10+ Years Historical Data
Track 400,000+ brands with complete historical depth - context competitors can't match.
- Taobao from 2016, Douyin from 2022
- See Singles Day 2019 winners and pricing evolution across 8+ years
SKU-Level Granularity
Complete product hierarchy with custom analysis logic - define markets exactly how you want.
- Attribute extraction: ingredients, certifications, packaging, price bands
- AND/OR/NOT logic for custom market segments
- Track premium organic snacks, low-sugar kids products, or plant-based protein >¥50
Multi-Platform Integration
True cross-platform analysis with unified brand tracking - see total performance, not isolated snapshots.
- Taobao, JD, Douyin, Amazon (11 countries)
- Shopee/Lazada (6 SEA countries), TikTok Shop (8 markets)
- HKTV, Ozon - unified brand naming across all platforms
AI-Powered Intelligence
NLP algorithms extract insights from millions of reviews and social posts - save 80% research time.
- E-commerce reviews: Tmall, JD, Douyin, Amazon
- Social monitoring: 10+ platforms with daily/monthly tracking
- Auto sentiment classification, pain point ID, trend detection
One Platform, Multiple Departments
Tailored workflows for product development, market monitoring, consumer research, and marketing teams
- Eliminate Data Silos
- All departments access the same authoritative market data
- Speed Up Decisions
- No more waiting for data requests or reconciliation cycles
- Align on Strategy
- Shared data foundation creates organizational alignment
Product R&D & Innovation
Identify opportunities and validate concepts with data
Use MoTrends + MoAnalysis + MoListening to guide the entire innovation pipeline from opportunity identification to post-launch iteration.
- Identify high-growth concepts
- with MoTrends (blue ocean opportunities, product lifecycle stages)
- Validate market size and growth
- with MoAnalysis across price bands, brands, attributes
- Extract consumer needs
- from reviews with MoListening Commerce (pain points, desired features)
- Post-launch monitoring
- to track sales velocity and consumer feedback for V2 iteration
Market Monitoring & Competitive Analysis
Track competitors and industry dynamics
Use MoAnalysis + MoTrends to set up automated dashboards that track competitors, market share, and emerging threats.
- Monitor competitor sales and market share
- with weekly/monthly updates (not quarterly delays)
- Track overseas trends
- across 20+ countries (Europe, Japan, Southeast Asia, Americas)
- Receive alerts
- on competitive product launches and analyze differentiation opportunities
- Benchmark pricing strategies
- and track promotional effectiveness vs. competitors
Consumer Research & Insights
Understand preferences and sentiment at scale
Use MoListening (Commerce + Social) to analyze millions of consumer voices and build data-driven personas.
- Analyze review sentiment
- and identify pain points at scale (Tmall, JD, Douyin, Amazon)
- Build personas
- with demographics, interests, lifestyle trends from 10+ social platforms
- Track post-purchase feedback
- and surface product improvement opportunities
- Multi-dimensional analysis
- by function, persona, scenario to guide product and messaging
Marketing & Brand Management
Optimize campaigns and measure brand health
Use MoListening Social + MoAnalysis to measure campaign ROI, optimize influencer partnerships, and track brand reputation.
- Track social media buzz
- and brand mentions across Weibo, Douyin, Xiaohongshu, Bilibili, etc.
- Measure campaign impact
- on sales with before/during/after analysis using MoAnalysis
- Optimize KOL partnerships
- with engagement tracking, voice analysis, and ROI measurement
- Predict promotional effectiveness
- based on historical performance and social sentiment
Access Your Market Data In Days, Not Weeks
Request your free data sample today. Get live dashboards with your category data within days. No long onboarding, no complex setup.