Japan is a major consumer in the pet industry, with markets like pet food, daily essentials, and care products continually expanding. The phenomenon of low desire in Japanese society, coupled with aging and increasing single-person households, fuels the booming "pet economy." Pets have become indispensable companions, providing emotional value akin to family members. Data shows that up to 68% of dog owners in Japan spend an average of USD 28 monthly on their pets.
According to Moojing Oversea platform data, Amazon Japan's pet market holds a substantial market share of USD 2.32 billion, with a 17% year-over-year growth. The market for dog-related products alone approaches USD 1.24 billion.
As pet care becomes more personalized, demand for grooming products drives steady growth in Japan's pet supplies industry. The market for dog care products on Amazon Japan has grown by nearly 30%, including items like dog shampoos, shedding tools, and shower supplies. This sector represents a competitive advantage for Chinese brands and sellers.
Currently, the top-ranking brand in the pet category on Amazon Japan is Homerunpet. Founded in 2015 and under Shenzhen Qianhai Homerun Technology Co., Ltd., Homerunpet specializes in smart pet products.
In 2021, Homerunpet expanded internationally through Amazon, covering 12 sites including the US, Europe, and Japan. Leveraging competitive products, it quickly gained traction in the market. Within just six months on Amazon Japan, Homerunpet became the top brand in the pet drying box category.
With the rapid rise of the domestic pet market, Japan, with consumer habits similar to China's, presents a mature market attracting more global brands for expansion. For insights into Japan's market dynamics, precise overseas strategy alignment, and competitor brand matching, contact us to access Moojing Oversea's free trial.
