According to Precedence Research, the U.S. portable power station market was USD1.23 billion in 2022, expected to reach USD1.78 billion by 2032, with a 3.80% compound annual growth rate. North America currently holds the world's largest market share, accounting for 42% of the global market in 2022.
According to Moojing Oversea Insights, sales of portable power stations on the Amazon platform in the U.S. reached USD527 million over the past 12 months, showing an 18.5% year-on-year growth, indicating a gradual expansion of the market.
The two Chinese brands, ECOFLOW and Jackery, have taken the first and second positions in sales on Amazon, with sales exceeding USD100 million from March 2023 to February 2024. Their sales were more than double that of the third-ranking brand, marking a significant lead.
Further drilling down, we found that portable power stations sold with solar panels and equipped with fast charging functions are both showing a high growth trend in this category, and they rank high in sales. This perfectly aligns with the core competitive highlights of ECOFLOW and Jackery.
Over the past year, ECOFLOW has not only ranked first on the Amazon portable power station leaderboard but also topped the list in the fast charging sub-category. Its overall sales peaked during November's Black Friday, with sales close to USD30 million that month.
Fast charging is a key highlight of ECOFLOW products. Addressing consumer pain points, ECOFLOW has introduced the "Flash Charge" feature. The X-Stream lightning fast charging technology only requires a standard power cord plugged into a household outlet for rapid charging. It can charge from 0 to 80% in just 1 hour, making it the fastest charging speed among similar products currently available.
Jackery is the second-ranked portable power station brand in the Amazon USA market. Among the 67 products sold by Jackery, 47 include solar panels. Selling products bundled with solar panels is Jackery's core selling point.
In 2016, Jackery launched its first outdoor portable energy storage power station and developed its first portable solar panel two years later. Combining the use of solar panels, portable power station charging can overcome scene limitations, making it widely used in outdoor travel and emergency preparedness scenarios.
Portable power stations are essential for modern adventurers. ECOFLOW and Jackery lead with fast-charging, sustainable solutions. By understanding and improving core consumer needs, these brands exemplify success.
