On November 5th, the 6th China International Import Expo (referred to as "CIIE") commenced as scheduled in Shanghai. On the first day of the CIIE, Moojing Market Intelligence was invited to deeply analyze the future trends of krill oil health products at the NYO3 Cell Regeneration Summit and Anti-Aging New Product Launch.
Recently, "aging diseases" such as heart and cerebral ischemia and Alzheimer's disease are gradually appearing at younger ages. In response, NYO3 Nuowei Jia, a "trailblazer" in the anti-aging nutrition field, held the NYO3 Cell Regeneration Summit and Anti-Aging New Product Launch on November 6 at the National Convention Center (Shanghai). Han Yi, Director of the International Cooperation Department of China International Import Expo Bureau, along with experts, scholars, JD Health, Moojing Market Intelligence, Xiaohongshu, and scientific research institutions, gathered at CIIE. They focused on topics such as nutrition, cell technology and anti-aging, drawing on Norway's cutting-edge research on aging inhibition and combining the current state of national health and nutrition, for in-depth discussions oncell technology research, anti-aging technology, exploration of healthy lifestyles, cell nutrition, production and R&D of high-quality nutritional products, and othertopics.
During the meeting, Gao Feng, Senior Market Analyst and Deputy Director at Moojing Market Intelligence, delivered an important speech titled "Krill Oil Health Products Trend Insight Report". The report pointed out that nutrition supplement products are most favored, with the global krill oil market annual compound growth rate exceeding 10%, demonstrating market potential.
Looking at the krill oil market user profile,middle-aged and young professionals aged 26-35 are the main consumer force, with women being the core demographic, accounting for 81.7% of the overall users;from the perspective of online sales channels,the international online krill oil market on the Amazon USA platform accounts for as much as 95.6%, with Douyin and Taobao platforms experiencing relatively fast sales growth compared to the same period last year;in terms of TOP brand performance,from January to August 2023, the brand with the highest krill oil market sales was the NYO3 Nuowei Jia brand from Norway, leading with an absolute advantage, with a growth rate surging to 150% compared to the same period last year;
looking at dosage form distribution,from January to August 2023, the domestic online krill oil market sales for the "capsule" dosage form reached 1.48 billion yuan, accounting for 99.8%, making it the mainstream dosage form for krill oil products. Additionally, there are other dosage forms like krill oil oral liquid and krill oil gummies on the market, which have shown significant sales increase compared to last year, and new types of dosage forms are likely to appear in the future market.
During this CIIE, NYO3 Nuowei Jia, as a leading krill oil brand, also brought a full range of 32 products, including its star product "NYO3 56% Marine Phospholipid Krill Oil Gold Quality Amundsen Edition", a new product for women’s beauty and liver protection, Dual-Block Capsules, and Multi-Effect Plant Extract Sleep Pills for 2023. It is noteworthy that at this CIIE, NYO3 Nuowei Jia introduced a new anti-aging concept product "NYO3 NAD+ Inner Health Power", which will be launched in the first quarter of 2024.
As a natural additive-free nutritional product, phospholipid content is an important indicator to judge the quality of krill oil, and a 56% phospholipid content has become the dividing line for whether krill oil products are in the first tier. NYO3 Nuowei Jia uses patented Eco-Harvesting fresh catch technology and FLEXITECH fresh extraction technology, and with its key nutritional components plus the products' natural purity and 100% pure oil quality, it has already sold over 100 million krill oil capsules globally, and every bottle produced is fully traceable.
NYO3 Nuowei Jia's krill oil products have passed the Omega-3 ingredient testing by ORIVO Laboratory for three consecutive years with a 100% pass rate. In contrast with a 37% failure rate in spot checks in the European and American markets and a failure rate as high as 47% in the Asian market, NYO3 Nuowei Jia has become the global first and the only Norwegian brand to achieve zero defects in three consecutive years of spot checks. It has also set the Norwegian krill oil product standards together with ORIVO. Therefore, this year, NYO3 Nuowei Jia received the ORIVO Aurora Gold Quality Award Certificate, becoming the exclusive owner of the ORIVO gold emblem version, and also became the world's first krill oil brand with a guarantee of origin to enter China.
Participating in the CIIE for the fifth time is an important opportunity for NYO3 Nuowei Jia to continuously introduce Norwegian-style healthy lifestyle into the domestic market, helping the Nordic dietary supplement brand refresh with freedom, openness, and vitality.
In the future, NYO3 Nuowei Jia will continue to lead the direction with cutting-edge anti-aging research, innovate and upgrade its product matrix by insight into different consumer groups' health and nutrition needs, and drive the holistic upgrade of NYO3 Nuowei Jia's full channel and even the healthy industry, sparking a new trend in national health and wellness. Moojing Market Intelligence will also continue to work with the NYO3 Nuowei Jia brand, discovering trends and grasping the future in a sea of data, to jointly research new anti-aging opportunities!
