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Moojing 2024 White Paper on New Consumer Potential

20+ analysts collaboratively created "Moojing 2024 Consumer New Potential White Paper", insight into high growth market opportunities from 20+ segments in China e-commerce

White Paper on Overseas Home Appliances 2024

White Paper on New Consumer Potentials in Q2 2024

White Paper on Overseas Health Foods 2024

White Paper on Infant Skin Barrier Repair 2024

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11 Ways to Innovate New Consumer Products with Big Data

Moojing's proprietary four-step methodology of product innovation: choose the track, verify the opportunity point, design the product selling point, product synergy

Market Insight Research Report by Segment

Market trend research and opportunity insights for each segment including 3C & Electronics, Home Appliances, Food & Beverage, Medicine & Health Care, etc.
Never miss an opportunity!

Free view

SaaS applications to assist you in generating market insights

Digital product matrix, multi-dimensional integration to empower companies to gain insight into the external environment of online business and support brand innovation and incubation closed loop

MMI
Analysis+
Oversea
Growth Radar
E-Commerce Listening
Geographical Insights
Price Tracking
Stock Insight

MMI

  • Covering segmented data of all categories and brands across multiple China e-commerce platforms, providing a complete market insight solution for retailers, brands, investment and research institutions, including SaaS reporting system, industry segment analysis reports
Free Trial

Analysis+

  • Support customized category structure, product title/attribute filtering, multi-attribute cross analysis and other ultra-flexible features to meet the specific needs of your brand
Free Trial

Oversea

  • Provide sales data and insights of Amazon (Europe, Japan, LATAM, US and Middle East), Shopee (SEA), Lazada (SEA) and TikTok Shop (Europe, SEA and US)
Free Trial

Growth Radar

  • Over 10 million market opportunity points discovered each month automatically by AI and curated by analysts
    Capture unknown product concepts and fast growing brands and categories
Free Trial

E-Commerce Listening

  • Product reviews AI analysis on China e-commerce platforms and Amazon US to help brands discover customer pain points, validate selling points, and gain insight into consumer demographics & scenarios
Free Trial

Geographical Insights

  • Provide agencies with regional e-commerce insights that can be refined to districts and counties, supporting visualization of large screen design and development services to help governments map out the local online economy
Free Trial

Price Tracking

  • High-frequency product price monitoring for brands, and can provide monitoring dailies, automatic alerts for abnormal prices, etc.
Free Trial

Stock Insight

  • Track E-commerce brand sales in China by Ticker symbol for publicly-listed companies mapped across 25 global stock exchanges including Shanghai, Shenzhen, Hong Kong, Nasdaq etc, to help hedge funds find alpha.
Free Trial

Automate your product innovation process

01.Consumer Market Research
  • Market omnichannel sales monitoring
  • Industry top brands and fast growing products monitoring
  • Market trend forecast
02. Consumer Product Development and Innovation
  • Targeting niche markets within a saturated market, identifying product trends
  • Breaking down industry growth factors to identify market opportunities in advance
  • Monitoring top attribute combinations through data analysis to support brand innovation in product selection
03. Brand Marketing Strategy
  • Identify consumer clusters based on tags and research specific populations in certain scenarios
  • Dissect social media sentiment and e-commerce reviews to deeply understand consumer pain points
  • Analyze competition in the market and monitor competitor marketing actions
04. Brand Insight for International Expansion
  • Research nearly 20 country-specific sites including Amazon, Lazada, and Shopee
  • Gain insights into high-growth opportunities and full category data in overseas markets
  • Compare differences between domestic and foreign markets to help introduce overseas hot products to the domestic market
05. Financial Industry Solutions
  • Predict the value of listed company stocks
  • Assist investment institutions in capturing business opportunities and verifying data

Technology-driven research pipeline

AI Algorithms

  • High growth discovery algorithm (discover high growth industries, brands, concepts)
  • Product text and image recognition algorithms
  • Multi-SKU product sales attribution algorithm
  • Abnormal sales and price handling algorithm
  • Coupon penetration algorithm
  • Product attribute extraction algorithm

Data Processing

  • Over 10 years of big data technology accumulation
  • Processing hundreds of millions or even billions of pieces of data per day
  • Built a complete tagging system based on the e-commerce industry
  • Hadoop, Spark, Hive, ElasticSearch and other technologies
    Flexible use to achieve optimal system performance

Data Architecture

  • Efficient and flexible pipeline for rapid deployment
  • Automated problem monitoring and fixing to ensure quality and efficiency of data collection

Trusted by 1000+ customers

Covering product categories such as Home Appliances, Beauty, Shoes & Apparel, Food & Beverage, Medicine, Mother & Child, etc.

Today, as the speed of product iteration continues to accelerate, enterprises need to constantly optimize and innovate their products.

Moojing Market intelligence is the best choice to help us with this optimization and innovation.

Peishen He, Director of E-commerce, KAILAS

Moojing Market Intelligence uses a combination of e-commerce sales data to understand the market and e-commerce review data to understand consumers

which can effectively help us discover market opportunities in advance and design a series of successful products that are "so good they take off".

Sun Yingjie, CEO, Pinwu Design

Moojing Market Intelligence constantly captures market trends through its multidimensional market data

effectively grasping the future of China consumption and understanding the changes in consumer behavior. This also helps us better support the rise of Chinese brands

Xiaoyang, CEO, Consumer Industry Magazine

As a professional e-commerce data software, Moojing Market Intelligence can help us accurately see the opportunities for product composition and attribute, and it is a loyal partner to help us with product research and development.

Liu Yanjun, Product Director of Lepu Medical

From the market to the product to the consumption scenario, and to the consumption population

Moojing Market Intelligence helps us find the future development trends of consumer goods with precise and comprehensive data, enabling us to stay ahead in the market.

Wang Renjiao, Consumer Goods Industry Analyst, KEEP
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